About
Lux Brand IRL is more than a branding and design agency; it’s a philosophy rooted in the belief that true luxury is personal, authentic, and achievable.
Our name was inspired by time spent in Sweden, where the minimalist design ethos and human-centered approach of Design Thinking served as the foundation for our creative process. This perspective—combined with over a decade of experience in Boston, NYC, and beyond—shapes the way we partner with businesses today.
Our journey began with a passion for innovation, storytelling, and the transformative power of design. Along the way, we’ve collaborated with a wide range of clients, from specialized practices and high-profile institutions to emerging startups and global brands. Each partnership has reinforced our commitment to crafting purpose-driven brands that resonate deeply and authentically.
At Lux Brand IRL, we see ourselves as both strategists and storytellers, blending artistry with business insight to create refined, impactful brands. Whether you’re refining your brand’s identity, building an online presence, or reimagining your marketing strategy, we work collaboratively to ensure your brand reflects the best of who you are and what you do.
What Drives Us
We believe in the elegance of simplicity and the idea that “less is more.” This minimalist approach—what we call quiet luxury—guides every project we undertake. By stripping away excess, we find clarity, purpose, and the essence of what makes a brand truly unique. Quiet luxury isn’t about opulence; it’s about creating meaningful experiences and crafting brands that inspire loyalty and connection.
Our expertise spans intuitive website design, compelling brand messaging, and cohesive visual storytelling. We don’t just build brands; we help businesses uncover and showcase their authentic selves in ways that feel natural, effortless, and timeless.
Why Lux Brand
Our work is informed by a rich tapestry of experiences: leading global branding projects during economic downturns, contributing to innovative urban development initiatives, and collaborating with creatives and entrepreneurs across industries. Every project reflects our dedication to delivering bold simplicity and lasting influence—both in real life and every day. Lux Brand IRL is here to help your brand stand out in meaningful ways. Let's create something extraordinary together.
Get in Touch
Please fill out the inquiry form below and we'll be in touch within the next 2-3 business days. We are looking forward to hearing from you!