​I work with businesses that are looking to deliver meaningful, sustainable experiences for their consumers. For over 10 years, I have developed brand messaging for small and medium sized businesses as they innovate, launch, and grow their businesses in Boston, NYC, and abroad.

 

Whether a company is just beginning, exploring ways to pivot, or seeking to revitalize a nascent brand, I meet companies where they are, and together, we customize a strategic approach that's informed by research and data. I'm passionate about crafting unique brands that build resonance, personal connection and loyalty.

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My background began in retail, where I worked as I was attending college, and my next steps were in financial services, where I worked as a business analyst and tech writer. I contributed to a high profile global project for Fidelity Investments in the US and Bermuda. This is when I learned how much I love working in the area of innovation.

 

I re-branded The Harvard Club of New York during a time of economic downturn, launching their unique messaging, their first website and e-publications. 

 

I concurrently worked for all kinds of specialized practices, from dental, medical, psychotherapy, physical therapy. I earned a graduate certificate in Media Management from The New School's School of Public Engagement. I provided a relaunch proposal to high fashion's Costello Tagliapietra, served as branding guide for a Dutch baroness's private  jewelry line, and successfully contributed to the expansion of Case*It product line. 

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A MBA graduate of Babson's Olin's School of Business, (rated #1 in entrepreneurship), I attended Stockholm's School of Economics' Design Thinking Program as it sought innovative ways build Stockholm's accessibility for people with limited mobility. I contributed to a development plan for Mackmyra Whisky Distillery (Mackmyra, Sweden) that focused on increasing visitors to the rural site from Stockholm.​

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I love working with brands, but most of all I enjoy the process of uncovering the authentic inspiring brand that is uniquely your own, that ultimately fuels your business and its overall connection with others.​​​

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