Recent Work
Crafting Brands with Purpose
At Lux Brand IRL, every project we take on is more than just a deliverable—it's an opportunity to build something meaningful. Our recent work spans a variety of industries, from small business startups to established companies looking to innovate or pivot. Each piece of work is a reflection of our commitment to creating refined, purpose-driven brands that resonate with your audience and stand the test of time.
Explore our work in website design, logo creation, and small business strategy. These examples showcase how we combine strategy, design, and craftsmanship to elevate brands with quiet luxury and bold impact. Each project highlights our dedication to simplicity, authenticity, and the lasting influence of a well-crafted brand.
BRANDING + LAUNCH
Built & launched communication hub for condominium association executives in Florida
MARKETING ASSET DEVELOPMENT
Developed commercial print designs for a 3- series mass mailing campaign based in Massachusetts
LOGO DESIGN
BRANDING + LAUNCH
Branded content and product line of handmade jewelry Aurastyle.co
BUSINESS STRATEGY
Business strategy for a cookie company in Massachusetts
LOGO DESIGN & PACKAGING
REBRAND
Rebrand for a certified doula based in NYC
REBRAND
Rebrand for a Florida-based psychologist
BUSINESS STRATEGY + PRODUCT BRANDING
Business strategy for a Manhattan based physical therapy practice